Data-driven marketing strategy
ABOUT FORMA MENTIS
A local leader in education, preparing for ambitious business goals and national expansion: this is the challenge facing Forma Mentis, a group that has expanded from Bologna to other Italian cities such as Florence, Milan and Turin.
Solid growth involved consolidating a data-driven marketing strategy, leaving nothing to chance.
WHEN THE MAIN ASSETS ALREADY EXIST
Unlike the majority of the projects we are involved in, the digital assets had already been created in this case. However, strategic objectives had not been defined and there was no capacity to effectively support a consistent flow of leads coming from digital campaigns.
ANALYSE TO IDENTIFY HIDDEN OPPORTUNITIES
The first part of the work, which lasted several months, involved an in-depth analysis of asset performance with respect to customer and prospect segments.
OPTIMISE TO IMPROVE PERFORMANCE
Preparing a company like Forma Mentis for remarkable territorial expansion required meticulous optimisation work on content and digital assets such as landing pages. We updated them with useful technologies for fully understanding user behaviour and how to position an offer in a clear and measurable way.
IMPACT: AUGMENTED BUSINESS
Growth and expansion are now supported by a clear offer, an improved user experience and fewer obstacles. This has resulted in constant acquisition of new customers generated by online tools.