G-COM for Greenio

B-Class Electric Drive GreenIo

The Facebook app that nature loves


BACKGROUND

The W242 Mercedes-Benz B-Class Electric Drive went into production in November 2014, and in 2015 it gained a sportier look and better performance. With sales almost doubling from 2015 to 2016, the German electric car now faces challenges just like any true innovation: will the battery life suit my driving habits? How long between charges? Is the nearest service station (or even my city) equipped for recharging? This is where the Facebook app GreenIo comes in.

IDEA

GreenIo, an interactive urban mobility configurator, targets parts of the country where data shows there are young couples and families with a sustainable lifestyle and a love of nature. With its complex algorithm making use of a stunning array of data sources, GreenIo can calculate the savings and advantages of owning a B-Class E.D. car and present them in a simple, effective way.

RESULTS

Each use of the app was studied to generate a lead, with an average of 20 hot leads generated daily during the active period.